•          ABOUT  US          
•          PERSONAL CARE BRANDS      
  • Sportstar Range - Men           
  • Shelley Range - Ladies          
  • Little Rascals
  • Baby Active
  • Professional Touch - Haircare
  • Flowershop Range
  • Kingsley House Range
  • On the Move
  • Formula 1
  • Slazenger
  • French Perfumes
•            CHILD CARE          
•               FOOD BRANDS           
  • Rooibos Tea
  • Pure Squish
  • Tastic
  • All Gold
  • Koo
  • Beacon
  • Purity
  • Black Cat
  • Dried Fruits & Nuts
•         CONTACT US         

              LATEST NEWS

ABOUT US

Executive Line General Trading has rapidly established itself as a leading distributor across the Middle East Region. Our warehousing facilities located in Jebel Ali, Dubai UAE, supports the import of products from the USA, UK, Europe & South Africa for distribution across the Middle East and African regions. Known for our reliability, integrity and competence our strong relationships provide access to an expansive distribution network of Supermarkets, Hypermarkets and Specialty Retailers across the Middle East and Africa.

Our Vision:

To be recognised as a leading Distributor of Global Brands in the Middle East and Africa.



Our Mission:

• Source quality products globally from reputable manufacturers.

• Supply selective products to our retailers to enhance their existing product ranges.
  
  
• Support International brands to grow their businesses in the Middle East and African markets.
  
  
• Comply with all statutory and regulatory requirements of the territories in which we operate.

                     About us    |      Personal Care    |    Child Care      |     Food Brands      |      Contact Us